Content Use Policy
Table of Contents
Integrity & Agreements
Integrity: (n.) the quality or state of wholeness, congruence, alignment.
When most people hear the word “integrity,” they think of it as “doing the right thing,” which carries moral or ethical implications. We define integrity from its root word integer, meaning whole or complete, without moral judgment. At CLG, we operationalize integrity as energetic wholeness, where our actions, commitments, and presence are in full alignment. That wholeness is the foundation of conscious leadership.
Living in integrity means making clear agreements and honoring them. This policy is an agreement. We wrote it to be specific enough that you can tell what you are agreeing to, because a vague agreement is not an agreement at all.
Where This Work Comes From, and What Is Ours
The 15 Commitments is part of a lineage. Authors Jim Dethmer, Diana Chapman and Kaley Warner Klemp learned from the Hendricks Institute, Stephen Karpman’s drama triangle, Byron Katie’s The Work, the Sedona Method, Michael Beckwith, and other teachers. We name them with gratitude.
What Jim and Diana, and CLG, created from that lineage is original. They curated thought leadership from different spiritual modalities and translated them into usable business tools for leaders around the world. The book, the videos, the handouts, the meditations, the illustrations, and the way the 15 commitments fit together as a body of work: that is CLG’s work. So are our name and the 15 Commitments brand.
So here is the distinction this policy rests on:
The ideas are free to teach. Talk about the drama triangle, above and below the line, or a whole body yes, in your own words and your own materials. Build on them. Spread these ideas in the world and generate income for yourself. No permission is needed.
Our materials are what this policy governs. Our CLG branded handouts, CLG branded videos, coaching model, meditations, book guide, end of year guide, along with our brand name, identity, our product and services.
We hold this line for two reasons: so that when someone meets this work through your hands, they know where it came from, and to create brand differentiation in the world.
Which Section Applies to You
| If you are… | Read |
|---|---|
| An individual, team, or organization using this for your own growth | Section 1 |
| A coach, consultant, practitioner or facilitator not certified by CLG | Section 2 |
| A 15 Commitments Certified Coach | Section 3 |
Sections 1 and 2 set the general terms. Section 3 governs for certified coaches.
Section 1: Individuals, Teams, and Organizations
Use our materials freely for:
- Personal Growth
- Internal team development and leadership conversations
- Teaching and discussion inside your own organization
- Free, non-commercial workshops and learning experiences
No permission or payment is needed for this use. Keep our branding on our handouts and videos as they are, and you are fully within this agreement.
We believe in energetic exchange. If this work has created value for you or your team, there are three simple ways to give back: make a contribution here, buy the book for the people you lead, or send someone our way. Each one supports the expansion of conscious leadership in the world.
Section 2: Coaches, Practitioners, and Facilitators Not Certified by The Conscious Leadership Group
This section is for professionals who use CLG materials in their work and have not completed our 15 Commitments Certification. This includes but is not limited to: coaches, consultants, practitioners, and facilitators of every kind. We support you. We want this work spreading through and by you and these are the terms.
Welcome, with no permission needed
- Teaching the concepts in your own words and your own materials. Ideas are not gated. If you build your own deck on the drama triangle, that deck is yours.
- One-to-one coaching with our materials. Share our handouts and videos directly with individual clients, paid or unpaid.
- Linking to our resources at conscious.is from your website, newsletter, social posts or client portal.
Welcome, with attribution
A paid offering or service where CLG materials are a supplement to your own body of work or teaching. Please follow the below content use policy:
- Attribute back to CLG clearly (see Attribution section below).
- Do not take our materials as they are and co-brand or replace our branding with your branding.
- Do not imply or state that we are affiliated with your offering or endorse it, even if you have taken training courses with us or been coached by us.
Requires a license: reach out to CLG first
- Any paid offering where CLG material is the majority of the substance of what people are buying, rather than one input among others. Here is the test: if you removed the CLG material, would the offering still stand on its own? If yes, we are a supplement and attribution is enough. If not, you need a license.
We would be happy to find a win for all, whether that is licensing, co-design, or partnership. What we ask is that the conversation happens before you launch, not after. Reach out here.
What stays with CLG
- Our materials, with our branding, are not for sale, sub-license, or resale in any form.
- CLG branding stays on our handouts and videos, and are not branded or co-branded with you branding
- Our materials are presented as the work of The Conscious Leadership Group, not as your own work.
Section 3: 15 Commitments Certified Coaches
You have graduated from our Certification program. We have invested in you, and you have invested in this work. As such, your certification carries a broader permission than Section 2.
Included with your certification
Use CLG material in live experiences, in person or virtual, delivered directly to your private clients:
- Individuals
- Partners and couples
- Intact teams. By this we mean a group that already works together inside one organization (an executive team, a department, a founding team, a board) that has engaged you to coach or train them as a group. The organization hires you, and you deliver the work to that group directly.
This is a paid-work permission. No separate approval is needed and no revenue share is owed on this work. It is part of what your certification is for.
Not included: these need a license
The below examples apply when CLG materials are the substance of what you are offering, vs. one input of many in material you are teaching, training or work-shopping. Here is the test: if you removed the CLG material, would the offering still stand on its own? If yes, we are a supplement and attribution is enough. If no, you need a license.
- Offerings open to the general public, even when delivered live: paid public workshops, open-enrollment programs, retreats, and conference sessions sold to attendees.
- Asynchronous digital materials available for anyone to purchase: recorded courses, video products, workbooks, digital downloads, and self-paced programs.
Come talk to us. We love supporting our certified coaches to thrive and have impact in the world,
What we ask of you
Your certification tells clients they are receiving CLG’s work as CLG teaches it. In practice, that means:
- Present the concepts as CLG teaches them: the same definitions, the same distinctions, the same names.
- When you adapt substantially, teach something new, or blend heavily with other modalities, present it as your work drawing on CLG, not as CLG’s work.
- Describe your certification accurately: “15 Commitments Certified Coach.”
- Follow our attribution best practices.
- Do not name your products and services what we name ours to reduce brand confusion
Attribution
Attribution applies when you use our materials, whether the use is free or paid, and whether you are certified or not. Use one of these two forms somewhere visible:
- Used as-is or lightly adapted: “Created by The Conscious Leadership Group”
- Substantially reworked, with your own structure, framing, and language built on our material: “Adapted from The Conscious Leadership Group”
When we say “majority” in this policy, we do not set percentage thresholds, because measurement is difficult and nobody can do it accurately. Use the honest test instead: would someone encountering this recognize it as CLG’s work, or as yours? If it is recognizably ours, attribute it as ours. If you rebuilt it in your own structure and language, say adapted. If you are not sure, reach out and ask. We are happy to learn about your work in the world and find a win for all.
Attribution alone does not substitute for a license where Section 2 or 3 requires one.
Branding and Alterations
Brand confusion is where most of the trouble happens, so these are the firmest lines in the policy.
- CLG branding stays on CLG handouts and videos when they are being used unaltered.
- Our materials carry our branding only. No logo removal, no co-branded versions, no “CLG × [Your Company].”
- Minor changes, such as layout, fonts, trimming a line, or adjusting for your context, change none of the above.
- Materials you build yourself, drawing on our work, are yours. Put your branding on them and attribute the source as adapted from CLG.
Licensing and Partnership
If you want to build something commercial on this work, we would rather partner than police. Here is the ladder:
| Level | What it covers | Terms |
|---|---|---|
| Free | Personal, internal team, and non-commercial use | No cost |
| Certified coach | Live delivery to private clients and teams, and public live or async programs where CLG materials are not the majority of what is being taught or workshopped (see “test” above) | Included with certification |
| Commercial license | Public programs and async digital products available to the public where CLG materials make up the majority of what is being taught or workshopped (see “test” above) | Agreed upon revenue share |
| Partnership | Co-designed or co-branded work | Negotiated per engagement |
Reciprocity
For professionals whose paid work draws on our materials as a supporting element, where no license is required, a contribution is always welcome as a form of energetic exchange. Contributions support our development of new materials and technologies to further the expansion of conscious leadership in the world. Contribute here.
In Closing
If you are unsure whether your use fits, ask us. We would much rather have the conversation than have you guess. And if something drifts outside this agreement, our first move is a conversation too, and we will reach out to you. We’d love to find a win for all and spread conscious leadership in the world together.
Thank you for walking this path with us.
By downloading or using CLG content, you agree to these terms.
It begins with you.
Whether you’re here to lead with less drama, get better results, or stop repeating the same patterns – you’re in the right place. Start here:
Read the Book
The 15 Commitments of Conscious Leadership is where it all begins. You’ll never see leadership – or yourself – the same way again.
Explore Resources
Access our library of free practices, videos, meditations, and more. Get a feel for the work, and discover what resonates.
Get in the Room
These powerful experiences are open now, no sales call required. Check out what’s available and claim your seat before it’s gone.
