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Coach

Sierra Larson

Sierra is a catalyst for deep, lasting transformation. She works with founders, CEOs, and high-growth leaders who don’t just want to lead—they want to revolutionize the way they show up in the world. If you’re here for incremental growth, she’s not your coach. If you’re here to break the cycles that have kept you and your teams stuck, rewrite the way you lead, and step into full, embodied power—she’s exactly who you’ve been looking for.

Sierra creates spaces where leaders drop the façade and speak the unsaid. Where teams stop playing it safe and start having the conversations that actually move the needle. Her approach blends razor-sharp insight, deep emotional intelligence, and an ability to challenge leaders in a way that feels both bold and unwaveringly supportive. She pushes leaders beyond their perceived limits, helping them transform fear into fuel, sharpen their instincts, and move through high-stakes moments with unshakable clarity.

Sierra’s extensive background as an HR executive in the tech industry gave her a deep understanding of organizational dynamics, but her true gift lies in unlocking leaders at their core. Her work isn’t just about optimizing performance—it’s about rewiring how you engage with challenge, creativity, and yourself. When leaders shift, teams transform. Fear-driven decision-making gives way to trust, alignment, and bold creation. Collaboration deepens. Innovation accelerates. Leaders become magnetic forces, moving through their organizations with presence, confidence, and authenticity.

She’s based in the Bay Area and holds a degree in Public Health from UC Berkeley. She’s happiest exploring nature, recreating favorite dishes from her travels to share with friends, and loves long walks through Golden Gate Park with her Australian Shepherd, Juni.

If you are ready to lead with greater trust, clarity and authenticity, Sierra is the coach for you.
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You are the right match for Sierra if…

  • You’re done with surface-level leadership—you want real, raw, transformative change.
  • You’re ready to face the unspoken, break old cycles, and lead with radical honesty.
  • You want to turn fear into fuel and make bold, intuitive decisions.
  • You’re tired of cautious communication and crave deep trust and candor.
  • You know leadership isn’t about waiting—it’s about creating.
  • You’re ready to show up fully—no hiding, no hedging, just impact.

PRAISE FOR

Sierra Larson

“Working with Sierra over the past year has been nothing short of transformative. She has helped me not only become more internally authentic but also navigate the emotional challenges of leadership in ways I didn't anticipate. I’ve grown into a more deliberate, vulnerable, and conscious leader, and that shift has deepened both my connections with others and my ability to drive real impact. The ripple effect of this work is already shaping our organization in powerful ways—strengthening collaboration, improving results, and, most importantly, hopefully creating a deeper impact on the lives of our patients and the communities we serve. My own experience with Sierra has been so phenomenal that I’m bringing this work to our leadership team. I can already see that she’ll challenge us to be even more candid, take radical responsibility, and support one another more fully - stepping into a stronger, more connected way of leading together.”
Sunny Eappen
President and CEO, The University of Vermont Health Network
“Working with Sierra over the past 6 months has transformed both my executive team and my own approach to leadership. Sierra holds us accountable while showing real compassion at the same time. She created a space where my team and I could finally speak openly about issues we'd been avoiding. Together, we've built a shared language that cuts through the noise and focuses us on what truly matters. Through our work together, Sierra has helped me see my own patterns clearly. I've learned to give myself space during difficult moments while also setting clearer boundaries. My communication has become more intentional, and I'm now more confident in establishing standards and holding people to them. This work with Sierra is about transformation in how we operate. She brings both support and challenge to every interaction. The impact on our team dynamics and results has been profound, and I'm grateful for how she's elevated our collective leadership.”
Sam Senior
Founder & CEO TestBox
“Sierra coached the Gem executive team for over three years, challenging us to break old patterns and lead with more intention. She created a space where we could be fully honest - having the tough conversations and strengthening trust by directly tackling what mattered instead of sidestepping it. Making space for unsaids is a ritual that we continue to this day as a leadership team. Sierra didn’t let us off easy. She challenged us to see our blind spots, take ownership, and break patterns that weren’t serving us. We experimented, got uncomfortable, and made real shifts in how we worked together. She pushed us to think differently, lead with more awareness and responsibility, and stay present instead of reacting on autopilot. The tools and shared language she brought created a shared language that still shapes how we work today.”
Steve Bartel
Founder & CEO of Gem
“I've worked with Sierra at both Gem and Brex, where she coached and facilitated our executive teams with exceptional impact. I can’t imagine a more powerful partner to help transform how we communicate, collaborate, and lead. Her superpowers are undeniable: she earns trust instantly, meets us exactly where we are, and challenges us to voice what’s often left unsaid. But her facilitation goes beyond insight—it’s transformative. With a rare blend of challenge, creativity, and heart, she pushes us to embrace candor, step beyond our comfort zones, and experiment with new ways of working together that elevate our leadership dynamic. At Brex, the language and learnings from our sessions with Sierra have become embedded in our daily leadership dialogue, strengthening our team and driving real, lasting impact.”
Heather Dunn
Chief People Officer at Brex
“Sierra has a remarkable ability to see beyond our mask. During our time together, she pushed me to examine my patterns, beliefs, assumptions, and behaviors, leading me to not only deepen my understanding of myself but also to unlock my true confidence as a leader. Sierra exudes warmth and compassion, creating an environment where I felt safe and encouraged to explore and play. She expertly helped me navigate challenges, guiding me toward finding my solutions and empowering me to step into my leadership potential. Her genuine care and support shone through every session, making me feel valued and heard. She celebrated victories alongside me, and during times of self-doubt, she provided a compassionate presence that reminded me of my inherent worthiness and capability. Thanks to Sierra I have experienced a profound transformation in my leadership journey. I now possess the tools and self-awareness to make more conscious decisions, foster meaningful relationships, and lead with authenticity and compassion.”
Beatriz Dominguez
VP People at Proton
To get in contact with Sierra Larson, click here
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