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Managing Partner | Coach

Joyce Chen

Joyce Chen is a force of transformation—equal parts strategist, storyteller, and truth-teller. She works with high-impact executives, creative visionaries, and industry disruptors who aren’t here to play by the old rules. She partners with leaders who see what’s possible but need a powerful catalyst to bring it to life.

A former tech executive, Joyce spent decades leading in fast-paced, high-stakes environments—including as Global Head of Production at Meta. She’s worked with leaders at companies like Adobe, Apple, Airbnb, Amazon, Google, Microsoft, Salesforce, and Sony, giving her a deep understanding of the challenges at the top. But she’s not just about strategy—she helps leaders rewire how they think, make decisions, and lead with radical clarity and presence.

Joyce’s coaching is a masterful mix of deep empathy and incisive challenge. She doesn’t just shift perspectives—she dismantles outdated patterns, revealing the unconscious stories that hold leaders back. Her work is about more than leadership; it’s about self-liberation. She helps clients navigate uncertainty, step into their full power, and take radical responsibility for their impact.

Beyond coaching, Joyce is a storyteller at heart. In 2017, she co-directed Refugee, an award-winning documentary amplifying the journey of a West African refugee. The film won eight Best Documentary Short awards, became a two-time Academy Award qualifier, and premiered on Amazon Prime—proving that stories, when told with precision and heart, can change the world.

She holds a BS in Communication from Boston University and has studied fine arts at CalArts and Pasadena Art Center. A certified coach in The 15 Commitments of Conscious Leadership and an accredited Enneagram teacher, Joyce is a rare blend of business acumen, creative depth, and mastery in conscious leadership.

If you’re ready to see yourself clearly, break the cycle, and lead from full alignment—Joyce is the coach to take you there.

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You are the right match for Joyce if…

  • You’re a high-impact leader who refuses to settle for surface-level success.
  • You’re at an inflection point—craving clarity, alignment, and a deeper sense of purpose.
  • You want a coach who blends deep intuition with sharp strategy—cutting through the noise to what truly matters.
  • You’re ready to dismantle old narratives, lead with authenticity, and create real impact.
  • You value creativity, self-awareness, and radical responsibility in how you lead and live.

PRAISE FOR

Joyce Chen

Having worked with several different coaches and therapists over the years I feel so grateful to have crossed paths with Joyce. She is operating at the highest level that coaching can offer. She has taught me invaluable lessons on how to utilize the wisdom of my body in order to gain perspective. With her coaching, I am getting to know myself on a deeper level and am able to offer an increasing amount of compassion toward myself and others. She is adept at helping her clients overcome blocks, find confidence in a leadership role, and navigate life's challenges with clarity and ease. I can't recommend her enough!
Abigail Fuller
Director, Chef’s Table
There is nothing quite like deeply seeing and knowing yourself to build trust in your own leadership. This work is an excavation of the complex layers that shape how you show up in the world. Joyce brings you into the work with warmth, non-judgment, and wisdom. It’s confronting to become conscious of the ways you may have been toxic in your leadership and your relationships in general, but somehow this work enables you to accept and even appreciate your own humanity. The material itself is life-changing, but Joyce vulnerably commits to her own growth alongside you. She is profoundly, electrifyingly joyous in her work. Joyce has found her calling, and you can really feel it. She is magnetic and inspiring, and her self-awareness offers an invitation to go deep. I could not recommend Joyce more highly as a coach, facilitator, or just a general love bomb of nurturing wisdom and joy.
Justine Armour
Chief Creative Officer | ADWEEK Creative 100 | AdAge Leading Women
Joyce’s leadership coaching has helped us unlock our full potential as leaders, fostering breakthrough individual growth for the members of our executive team, and breakthrough results for our organization. Our communication is more open, transparent and candid, resulting in a dramatic, positive shift in our company culture in just six months. People feel happier, more connected and committed. Joyce's coaching has fundamentally transformed my understanding of what it means to be an effective leader. The work is powerful, fun and uplifting. The results are truly remarkable.
Diane McArter
President, Furlined US/UK and Lovechild
Joyce is so present it creates a tangible energy field. From that presence and the trust she creates, I find myself opening up and watching whatever is eating at me all spill out, often in circuitous, drama-ridden monologues. Joyce then flexes her gift to listen, absorb and find signal. She brings the focus back to the choices and behaviors that are impeding my energy, and awakening me to how I impede the energy of those closest to me. The resulting realization is - ‘Oh, this is on me to make this situation better…’ How Joyce accomplishes that in a way that makes me feel excited - and not threatened - is fascinating and frankly, elusive to me. Together, we find the underlying driver of unconscious choices and then co-develop a targeted behavioral change at the root level. Joyce navigates me in every session from ‘what’s wrong with the world?’ to helping me see it’s in my power to change any pattern to improve the situation, simply by becoming aware of my choices. So, if you’re willing to have your full self reflected back at you in a remarkable and honest way, if you’re willing to confront the challenging issues in your life, and you're willing to take full responsibility for creating the improvements you want, Joyce is the coach for you.
Phil Wickham
CEO and Managing Director, Sozo Ventures
Joyce takes executive coaching to the highest level. Her ability to understand and sort through complex professional issues impressed me from the first time I started working with her. Over time I learned that she has a talent for coaching because she listens with genuine empathy and support, speaks with candor, authenticity and a commitment to growth and sees from the perspective of someone who has been a successful leader herself in competitive environments. Lessons learned through Joyce’s kindness, thoughtfulness, and wisdom have made me a better performer. I’m reminded of this each time I have a difficult challenge or promising opportunity - Joyce is one of the first people I call for advice. Joyce delves into the fundamental way I work, framing the issues and providing objective, insightful observations that add to my perspective and offer new, better approaches to replace familiar patterns that aren’t working for me anymore. You can’t achieve the level of impact and connection Joyce provides without a talent and passion for what you do – with Joyce it comes from the heart.
John Applegate
Chief Financial Officer, Zephyr Al
Joyce has helped me to access parts of me that I had blocked. She has helped me to identify and integrate different facets of who I am, in service of who I want to become, unlocking a new sense of agency, potential and aliveness. In just a few months, I feel more balanced, more confident, and more capable than I have before. She is a gifted listener with a profound sense of intuition. Joyce gently challenges and pushes me when I am being less than honest. She calls out inconsistencies in my thinking with kindness, and most welcome of all, she helps me laugh at myself when I start taking things too seriously. As a result, she has helped me to identify limiting beliefs and recognize and address patterns of behaviour that no longer serve me. Joyce is empathetic and kind while bringing a powerful insistence on authenticity and honesty. I look forward to every single session knowing I will feel clearer, calmer and more alive. If you get the chance to work with her, you should.
Andrew Stirk
Co-Founder, ReflectiveWorks
To get in contact with Joyce Chen, click here
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