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Sierra Larson

Sierra is a catalyst for deep, lasting transformation. She works with founders, CEOs, and high-growth leaders who don’t just want to lead—they want to revolutionize the way they show up in the world. If you’re here for incremental growth, she’s not your coach. If you’re here to break the cycles that have kept you and your teams stuck, rewrite the way you lead, and step into full, embodied power—she’s exactly who you’ve been looking for.

Sierra creates spaces where leaders drop the façade and speak the unsaid. Where teams stop playing it safe and start having the conversations that actually move the needle. Her approach blends razor-sharp insight, deep emotional intelligence, and an ability to challenge leaders in a way that feels both bold and unwaveringly supportive. She pushes leaders beyond their perceived limits, helping them transform fear into fuel, sharpen their instincts, and move through high-stakes moments with unshakable clarity.

Sierra’s extensive background as an HR executive in the tech industry gave her a deep understanding of organizational dynamics, but her true gift lies in unlocking leaders at their core. Her work isn’t just about optimizing performance—it’s about rewiring how you engage with challenge, creativity, and yourself. When leaders shift, teams transform. Fear-driven decision-making gives way to trust, alignment, and bold creation. Collaboration deepens. Innovation accelerates. Leaders become magnetic forces, moving through their organizations with presence, confidence, and authenticity.

She’s based in the Bay Area and holds a degree in Public Health from UC Berkeley. She’s happiest exploring nature, recreating favorite dishes from her travels to share with friends, and loves long walks through Golden Gate Park with her Australian Shepherd, Juni.

If you are ready to lead with greater trust, clarity and authenticity, Sierra is the coach for you.


You are the right match for Sierra if…

  • You’re done with surface-level leadership—you want real, raw, transformative change.
  • You’re ready to face the unspoken, break old cycles, and lead with radical honesty.
  • You want to turn fear into fuel and make bold, intuitive decisions.
  • You’re tired of cautious communication and crave deep trust and candor.
  • You know leadership isn’t about waiting—it’s about creating.
  • You’re ready to show up fully—no hiding, no hedging, just impact.

Zone of Genius Process

Arrive at a clear articulation of your zone of genius.

Step 1: Best Stuff Exercise and Genius Campaign
You'll complete two exercises: one to mine your life experiences to shine a light on your zone of genius, and one to gather impressions from those who know you best.
Timing : 2-4 Weeks / Determined by You

Step 2: Analysis
Erica will review and analyze the results of the exercises.
Timing: 1 Week minimum after you've submitted both exercises

Step 3: Zoom Session #1 (1-hour)
Erica will share her reflections and analysis, including a thematically organized summary of the Genius Campaign. She'll guide you into a deeper exploration in order to reveal and articulate your Zone of Genius.

Step 4: Explore and Integrate
Time to reflect on your own about what we've uncovered and and articulated.
Timing: 1 week minimum / Determined by you and scheduling matches

Step 5: Zoom Session #2 (1-hour)
You and Erica will confirm your genius statement and explore what key habits, patterns, or beliefs that you need to address in order to live more fully in your zone of genius.

Takeaway
A report that includes a 1-page articulation of Zone of Genius and the summary of themes from the Genius Campaign, the full responses to the Genius Campaign, and a key practice or practices to support you to live more fully in your zone of genius.

Genius and Purpose Coaching

Deep support to uncover, claim, articulate and live a life aligned with genius & purpose.

Sierra designs the coaching structure and experience based on where you're at, what your goals are, and what will most serve you. In between sessions, she'll give you customized practices to uncover, claim, articulate, and integrate your zone of genius and purpose. The lines of communication are open; you'll be encouraged to stay in touch via email, text, and for brief on-the-fly conversations.

Prerequisite: Referral or interview with Sierra.

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Sierra Larson
Sierra Larson
Sierra Larson
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